Substance creates novel, niche and needed solutions to help people live a life of substance.

Substance creates thoughtful products while building brands of substance.


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About us

Evolving across four generations of health pioneers, Substance is flying the flag for modern wellness, fitting seamlessly into holistic lifestyle rituals with brands that combat the annoying, chronic and sometimes embarrassing ailments that impact almost all our lives at some point.

Substance's genesis can be traced way back to country Victoria in the 20’s where a young dairy entrepreneur by the name of Thomas William Crothers (TW) began exploring the diverse benefits of various milk derivatives. TW's curious, unconventional, entrepreneurial energy inspired the next two generations (Bill and son's William Snr. and Grant) who shared his fascination with innovation and saw its great potential to positively impact health and wellbeing.

Ultimately, this led to the cultivation of pioneering products that remedy life’s annoying, persistent ailments in a way nothing else had. And with that BioRevive was born.

Today, Substance continues TW’s legacy through his great-grandsons Will, Nick and Hugh. Extending on BioRevive’s intent to create novel and niche healthcare products, Substance is shaking up the chronic health landscape through products that give stigma a wide berth to instead reveal something better. Something that actually tends to life’s most common ailments easily, effectively and in sync with modern lifestyles.

Our vision

Our purpose is to empower people to live lives of substance. Put simply, we envision a world where the unsolved health problems that plague more and more of us are resolved easily and safely so you can get on with life. Through curiosity and compassion we strive to connect with the status quo, creating products that truly alleviate health obstacles to elevate every lifestyle.

Our team

Retail partners

Our partners are the connecting thread between products and people. We work with some of Australia’s biggest household names in partnerships that share and celebrate our values.

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